The launch of Drex and the beginning of tests with the Brazilian digital currency show that the national financial system has never been so prepared to receive and democratize solutions focused on digital assets and cryptocurrencies. In this evolving environment, Crypto as a Service (or simply CaaS) solutions are emerging as a tool to help companies be part of this movement.

The rapid adoption of Pix by Brazilian consumers and entities symbolizes the demand for innovation from the public. This progress also puts pressure on companies that have not yet included services related to digital assets in their product portfolios.

After all, it won't be long before transactions involving digital assets and tokens become as common as using a credit card.

Rapid regulatory approvals fuel the paths that must be followed, and financial institutions are at the forefront of this transformation, but they will not be the only ones impacted by the technology.

To meet the needs of all companies that need to adapt to the requirements of this emerging market, tools like CaaS are emerging.

What is CaaS?

Crypto as a Service is a platform that provides resources for companies in any sector to offer cryptocurrency brokerage solutions and other services related to digital assets to their customers. It is a strategy adopted by those who want to offer these new financial services quickly without having to develop a technology infrastructure from scratch.

"The process of creating such a tool requires a very steep learning curve on the part of the company.

There are various software, finance initiatives, governance systems, and cryptography. And each of these topics has its depths," says Lucas Zarife, Client Solutions at Parfin. "CaaS streamlines the implementation and adoption of technology in the business," he explains.

In practice, simply implementing the technology in the company's system allows, for example, customers to buy and sell digital assets. This eliminates the need to invest other resources, be they financial or personnel, to create a technological infrastructure that would make this possible. In other words, even businesses outside the financial ecosystem become capable of entering the segment.

For example, Parfin's CaaS allows scalable and modular implementation, which can be customized according to the demands and needs of the customer. In plug-and-play format, the platform features intelligent order routing, deposit and withdrawal services, quotation request functionality, virtual account systems, and secure custody of digital assets.

Why Adopt CaaS in Your Company?

In the midst of a mandatory transformation environment, it is important to highlight the practical advantages for companies that adopt crypto solutions. CaaS adds value to the company by exploring a growing market and providing opportunities for the brand to stand out in such a competitive sector.

• New revenue streams

• Strengthening the brand and distancing from competitors

• Secure storage of digital assets

• Rapid implementation of innovative technology

• Avoiding development obstacles

• Resource savings

• Fostering the cryptocurrency market, which is safer and more transparent than the traditional system

How to Implement CaaS in Your Company?

Parfin's Crypto as a Service solution has a flexible and "ready to go" implementation model. This means that the platform is customizable to the client's needs.

For example, a company can facilitate a B2B/B2C operation, acting as a cryptocurrency broker or trading desk, with customers as end-users, whether individuals or other companies.

"In the exchange model, we have an algorithm that analyzes buy and sell orders to offer users the best price considering all books. It's a way to get a more competitive price," illustrates Zarife. "In the Over-the-Counter (OTC) model, the client presents a value, and the platform indicates how much they can acquire with those numbers," he adds.

It is also possible to act as a liquidity provider in the B2B2C model. In this case, the B2B company provides a CaaS service to other companies. Thus, you offer CaaS itself, acting as a liquidity provider so that your customer becomes a cryptocurrency broker. Your customer's customer will be the end-user.

In both cases, Parfin provides the technical infrastructure for secure custody of digital assets, trading, and management. However, according to the client's preferences and capabilities, they can choose different operational models: "Technology Only" or "Full Service."

Technology Only: Parfin provides the platform as Software as a Service (SaaS), and the client is responsible for managing the entire operation. In this model, clients will need to open accounts with respective liquidity providers and banks. This option gives more control to the client but also means they are responsible for more aspects of operational management.

Full Service: In this implementation model, Parfin's team of experts manages the entire operation. We are responsible for the day-to-day platform operations, including user issue handling and technical problem resolution, to ensure everything is always running smoothly.

Want to know which implementation format is most suitable for your business? Let's talk!